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PODCAST

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Bringing Clarity to the Chaos of Modern Marketing.

 

LISTEN OR WATCH TODAY ON THESE PLATFORMS:

EPISODE O3

Ad Fraud: Are the Bad
Guys Winning?

with Dr. Augustine Fou

In Episode 3, Brett and Rio dive into the hidden crisis of digital ad fraud—a problem quietly draining billions of dollars and eroding trust across the ecosystem. From bot farms posing as real publishers to inflated metrics on MFA sites and fraud creeping into CTV, even “safe” channels aren’t immune.To help make sense of the chaos, they’re joined by Dr. Augustine Fou, a leading expert in ad fraud and digital advertising, who breaks down the latest schemes and offers practical steps brands can take to protect their budgets and boost campaign effectiveness.

 

Dr.Fou Headshot

About Dr. Augustine Fou

Dr. Augustine Fou, Creator of FouAnalytics, is a veteran digital marketing expert with nearly 30 years of experience, specializing in the intersection of cybercrime and ad fraud. He advises government bodies and private clients on strengthening cybersecurity, reducing ad fraud, and improving digital marketing effectiveness. Formerly the Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group, Dr. Fou has also taught digital strategy at Rutgers and NYU. He earned his PhD in Materials Science from MIT at age 23 and began his career at McKinsey, later serving as SVP of digital strategy at McCann.

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Episode Two: Agentic AI and the Future of SaaS with Ben Wilde

This episode explores Georgian's research on AI adoption in marketing and tech teams, highlighting the opportunities and challenges of agentic and generative AI. It emphasizes that AI will enhance—rather than replace—existing software, though it will reshape certain job functions. The discussion covers necessary organizational changes, how to begin integrating AI, and common hurdles companies may encounter during adoption.

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Episode One: Revenge of the Publishers: The Great Replatforming with Stephanie Layser

Stephanie Layser shares insights on how publishers can thrive in a tech-dominated digital landscape. She discusses using AI to boost monetization, the move toward direct ad sales, and the importance of innovation. The episode also explores brand safety, content control, shifting consumer habits, and the role of data in driving engagement and revenue.

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OUR GUESTS

Stephanie Layser

Stephanie Layser

Episode One

Stephanie Layser, the Worldwide Head of Publisher Ad Tech Solutions at AWS, has earned the nickname 'Google Slayer' for her bold approach to AdTech. A veteran of the publishing industry’s digital business, she spent over five years at News Corp., where she led AdTech and operations.

Ben Wilde

Ben Wilde Headshot-1

Episode Two

Ben Wilde serves as the Head of Innovation at Georgian, a growth-stage investor in B2B software companies. Georgian is known for its unique approach of not only investing in these companies but also developing software to accelerate their growth.

Ben leads the firm's efforts in identifying and leveraging cutting-edge technologies and trends. This is underscored by Georgian's recent research, "The AI Landscape Series: Agentic Platforms & Applications Report," which surveyed over 600

Dr. Augustine Fou

Dr.Fou Headshot

Episode Three

Dr. Augustine Fou, Creator of FouAnalytics, is a veteran digital marketing expert with nearly 30 years of experience, specializing in the intersection of cybercrime and ad fraud. He advises government bodies and private clients on strengthening cybersecurity, reducing ad fraud, and improving digital marketing effectiveness. Formerly the Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group, Dr. Fou has also taught digital strategy at Rutgers and NYU. He earned his PhD in Materials Science from MIT at age 23 and began his career at McKinsey, later serving as SVP of digital strategy at McCann.

SIGNAL & NOISE

Real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on our industry, our jobs and our lives.

Meet Our Hosts

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Brett House

Brett has worked in adtech, marketing technology, and measurement for most of his career. Prior to MediaRadar, he’s had extensive experience building and growing marketing and data SaaS businesses, including Neustar Marketing Solutions (acquired by TransUnion) and eXelate (acquired by Nielsen). He’s also a frequently published author, public speaker, and podcaster on all things advertising and data wonk. Brett has an MBA from Boston University’s Questrom School of Business.

Connect on LinkedIn →

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Rio Longacre

Advertising & Marketing Technology Evangelist with more than 20 years of experience in the digital trenches. Rio is a veteran of the digital world and has been helping leading organizations solve their toughest advertising/marketing challenges since Al Gore invented the Internet. A prolific author, public speaker, blogger, and podcaster, he is a thought leader on Customer Experience, MarTech/AdTech, and digital business transformation.

Connect on LinkedIn →

PODCAST GUEST INQUIRIES

Be a Guest on Signal & Noise

Are you or someone you know an expert in the marketing intelligence, advertising, or adtech industry? Fill out this form if you're interested in joining our podcast as a guest or have a colleague you'd like to recommend.

About Signal & Noise

Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across the industry about the media, technology, and data strategies having the biggest impact on the industry, our jobs and our lives.